Millions of animals are currently in shelters and foster homes awaiting adoption. Design an experience that will help connect people looking for a new pet with the right companion for them. Help an adopter find a pet which matches their lifestyle, considering factors including breed, gender, age, temperament, and health status. Provide a high-level flow and supporting wire frames.
Google Spot is a chatbot created on API.AI which can lead a user through a series of questions to recommend the perfect pet. Next, Spot can help locate animals available locally.
Mark is looking for a cat to adopt from the local shelter. He's frustrated by the inefficiency of the shelter's websites. He wants a cat that is both striking and healthy. Often he will show up to adopt a cat, but it will have already been euthanized. He wishes he could know how much time is left per animal.
• Get notified when animals become available "It seems like there is always the same cat available"
• Animals need an expire date. "Sometimes I show up and they're gone."
• Clearly identify "bonded" animals. Bonded animals are tied to another animal for adoption.
Each project I design offers distinctly different learning opportunities. This project helped me broaden my understanding of the current state of machine learning and predictive technology at Google.
I don't often get to create characters and a complete story arc in my daily design process. This was really fun to create from start to finish.
I didn't have any white boards, but I needed room to think. I converted my living room window into my war room.
This project required spending a fair bit of time on the front end of this project to understand pet adoption systems, pet surveys, the future of messaging and UX guidelines for chatbots. If this project were to continue, I would like to do more research on national pet database infrastructure.
Working with Mark made me realize that people who want to adopt from animal shelters find it to be a real struggle. Our conversations connected me with the longing that searchers have to find a friend, and also with the disappointment experienced when an animal was missed by only a day.
"Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but it makes the world a better place." David H. Pink
Most of the world is chatting on a few large messaging apps. Reaching these people through these apps has become a huge potential for business to customer sales and growth.
It's important to keep chatbots secure, simple and focused in the beginning, but technology is advancing at a rate that makes them more practical. A single chatbot can handle thousands of users and provides a new point of contact for sales.
"By 2020, 85% of customer interactions will be managed without a human." – gartner.com
A chatbot can be surfaced through the Google Assistant, in Allo, and Facebook messenger. Utilizing Facebook allows an adoption agency to include the chatbot on their corporate Facebook page, personalizing the experience even more.
Removing the interface of a survey and offering a conversation simplifies the process while offering flexibility to learn and grow from the customer.
It's difficult to know when new pets arrive. It's not clear when pets will be put down. There is a clear opportunity to provide a platform that connects a pet to a potential owner.